Brand Protection Assistance
We can help protect your reputation. Convert loyal customers. Build a brand that lasts. Start protecting your brand from unauthorized sellers who don’t invest in your brand presence or display inaccurate product information. Our compliance experts will empower you to protect your brand reputation on popular online marketplaces.
Protect Your Margins
When you commit to making us your authorized marketplace seller partner, we focus on selling your products at full price, with promotions agreed in advance and clear objectives. Our brand partners stay working with us because we enable their profitable growth.
Increase Sales Velocity
Improving consumer’s confidence that your products are legitimate, they are buying from an authorized seller and that prices aren’t going to constantly fluctuate increases the chances that they convert.
Boost Brand Equity
Unauthorized sellers don’t care about your brand. By implementing a selective distribution strategy, you can boost your brand equity across marketplaces and other online and offline sales channels, providing consumers with a unified brand experience and focusing on sales partners who invest to grow your sales.
DON’T LET ROGUE SELLERS RUIN WHAT YOU’VE BUILT
Unauthorized sellers can wreak havoc for a brand, undermining pricing and creating a negative experience for shoppers. We make sure to align with your brand strategies & efforts across the entire ecosystem and maintain your brand integrity.
PROACTIVE AND REACTIVE STRATEGIES TO PROTECT YOUR BRAND
Unauthorized seller and gray market strategy development
Evaluation of existing agreements and direction on internet authorization policy best practices
MAP policy violation monitoring
Brand Registry support and guidance
Digital ID technology to ensure product authenticity and eliminate counterfeits
HOW DO I PROTECT MY BRAND ONLINE?
This is one of the most common questions we get from brand owners, and it’s not a simple answer. Third-party sellers make up over half of all sales on popular marketplaces online, and they don’t always adhere to brand standards and MAP policies. When that happens, brands can take action — both at the distribution level and on the marketplace — to improve brand protection.
WE COMPLY & ENFORCE BRAND
MINIMUM ADVERTISE PRICE (MAP)
We partner with our brand clients to help identify any rogue sellers who are not adhering to brand selling policies related to Minimum Advertise Price (MAP) compliance. We offer assistance to our brand clients to manage and navigate through any challenges with protecting their brand from unauthorized online sellers. Our company uses proprietary software to help our brand clients enforce their brand policies and mitigate their risk.